The Demise of Anita & Bell Punch
Rockwell had bought Sumlock Anita Electronics in 1973. Its range of calculators under the ANITA, Unicom, and Rockwell names was very successful, but these were a very small part of a large high-technology company. As the prices of calculators plummeted in the mid-1970s, and the profit too, Rockwell lost interest in them.
John Sparkes relates:
John Sparkes placed a recruitment advertisement in the technical press in May 1974, at a time when he thought the future with Rockwell International was assured:
The R & D Department of Sumlock Anita Electronics Limited, a member of the Rockwell International Organisation are engaged in the Design, Development and Manufacture of Electronic Calculators, Billing/Accounting Equipment, Computer Peripherals and Test Equipment. Planned expansion of our activities has created the following interesting and rewarding opportunities.
Electronic Design Engineers
Test Equipment Engineers Technical Assistants
Section Leader Printed Circuit Design
Group Leader Mechanisms Development
The opportunities to join an enthusiastic team offer pleasant working conditions, generous negotiable salaries and excellent fringe benefits.
The advertisement above indicates the exciting areas of development that Sumlock Anita was moving in.
John Meade confirms one of the developments of that period:
But John Sparkes continues:
An article in the Computer Weekly dated 22 January 1976 described the fate of Anita, Norbert Kitz, John Sparkes, and the Research and Design team:
Now considered little more than a nuisance, the factory is in reality a monument to British inventiveness, for it was here that the world's first electronic calculator, the Anita Seven, was invented and manufactured.
The invention fired the imagination of electronic wizards from Tokyo to Detroit, but since 1973 Rockwell International, the parent company of Sumlock Anita, has stripped the company of its identity.
Five years ago Sumlock Comptometer, as it was then called, employed a staff of more than 1,400, but by the middle of this year the figure will have dropped to 650. Among those to go are the research and design team responsible for the first Anita, Kitz and Sparkes. Indeed, the entire research and design team has been disbanded since Rockwell have facilities in the US for this purpose.
Another reason for the dramatic decline in staff is the alteration of the sales structure from being a direct sales organisation to being a dealer oriented organisation, selling through retail outlets and agents.
The closure of the Portsmouth factory means that 220 employees will be made redundant, and the name of Sumlock Anita can now only be linked to an organisation marketing and servicing Rockwell International calculators manufactured in Japan."
This had a dramatic effect on Sumlock Anita, as John Lloyd explains: "In 1975 Rockwell got the contract for the Space Shuttle and lost interest in foreign commercial spin offs. It sold all the assets to various buyers. The name Sumlock Anita was sold to a trading company which sold off the existing stock and then badged various imported products and until the name finally lost its selling power.
Control Systems [the original parent company] and the remainder of the Bell Punch Company had not been sold to Rockwell and continued with its traditional products—ticket printing, ticket issuing machines, coin machines, totalisators, and taximeters—from its headquarters site in Uxbridge, and its factories in Herne Bay, Canterbury, and Glasgow.
Norbert Kitz stayed with Bell Punch for another year and left to become an independent consultant. I stayed with the company until it was broken up in 1986 and asset-stripped, and I was made redundant".
The ex-Sumlock-Anita sales offices and service offices were then offered as franchises to thoe who worked in them.
Mike Denman was a service engineer with Sumlock-Anita at the Finchley branch and relates: "The end came in July 1976 when we heard that everyone was to be made redundant. I remember it well because I was on maternity leave and my eldest son was one week old. The unions were intent on fighting the closure, but the offer of franchises to the service engineers pulled the rug from under them. As far as I remember, nearly every service branch put a franchise proposal to the Anita Board and I remember meeting Mr. R. Walter at Anita House, Uxbridge, to be granted ours. The one page franchise agreement was very basic, it simply stated which branch we were and the area we were being allocated. It also included the fact that we were not allowed to sell as this would compete with the Sumlock Sales franchises.
Our franchise, Electronic & General Services Ltd., consisted of five engineers, who mainly worked on business systems; Roger Hammond, Bill Daniels, Derek Capes, Izzet Coshkouner and myself Mike Denman. It wasn't long before we moved from Finchley, to Hoddesdon, were we found cheaper workshop space. But we knew that if we were to survive, we would have to diversify and also sell whatever we could, despite the 'ban'. We were probably the first franchise to openly break 'the rules' but it was a case of survival.
Technology was moving at quite a pace in the late '70's and in 1978 we became one of the first Commodore agents in the country. We then went on to sell IBM PC's. Our big break, however, came in 1980 when an American company asked us to install a POS system for them, in a burger restaurant in Cambridge. We had been recommended by Sumlock's Scottish franchisee, Scotia Office Equipment, because we provided Scotia with panel repair facilities for the ABC and the Farringdon 1010. We then went on to install systems in many fast food chains."
It seems that a number of these franchises were successful and continue in business to the present day.
Some calculator manufacturing also apparently to have continued, but not in Britain. Fi-cord International Ltd, of Didsbury, Manchester, which had been a distributor of the ANITA hand-held calculators, appears to have obtained the rights, and maybe tooling and parts, for some of the calculators and had them made in Yugoslavia and Japan, at least into 1977 - See the Anita 8041 and Anita 1211.
So a glorious company came to an end...
...though vestiges of Sumlock Anita and Bell Punch linger on...
He relates: "When Rockwell took over it was the death of Sumlock and pretty soon the 33 nationwide service depots were bought out as management buy-outs, and went independent, servicing other make of calculators. The Norwich office became Sumlock Bondain, which is still in business, and turned to computers, mainly the Commodore PET."
The Bell Punch Company
Bell Punch ceased to be used as a trading entity after Control Systems Ltd (as based at the Island at Uxbridge) was sold off by the Yard Group to the Incentive Group (Swedish Group) in the early 1980's. The Incentive Group already owned an established transport ticketing business called Almex, amongst other businesses, and they decided to create a ticketing based business by putting Almex and Control Systems together, creating Almex Control Systems Ltd, which focused on bus ticketing and car park ticketing. Almex already had the ability to manufacture all components in-house and so the Incentive Group broke up Bell Punch and sold off the duplicate capabilities.
Incentive Group then rebranded the ticketing division Metric and sold off the non Scandinavian element, which has changed hands a few times in the last 15 years and is currently owned by a German PLC called Hoeft & Wessel, which is into Bus and Rail ticketing as well as Airline booking-in systems and retail and logistic tracking technology.
Metric Group Ltd can thus trace a root to the Original Bell Punch Company and holds the certificate of incorporation of the company signed in July 1878. The Bell Punch Company and Control Systems Ltd still remain as listed UK companies today, albeit dormant."
Most other companies of medium size, or without huge world-wide sales, could not make sufficient profits in the cut-throat calculator business of the late 1970s. These included such innovative companies as Bowmar, Busicom, Rapid Data, and Sinclair. So it was almost inevitable that Sumlock Anita went out of business.
Text & photographs copyright © 2002 - 2013 Nigel Tout, except where noted otherwise.