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ANITA at its Zenith An article in the journal 'New Electronics' of February 17th 1970 describes the ANITA at its zenith: |
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As well as the Portsmouth factory manufacturing circuit boards and keyboards, and assembling the calculators, a factory was opened in East Kilbride, Scotland, in the early 1970s where moulding and other piece-part production was centralised.
Calculators made by other Companies For the first time in the late 1960s and early 1970s Sumlock Anita filled in some gaps in its calculator range by marketing calculators made by other companies. These included the mechanical Plusograph, and the electronic Wanderer Conti, Nixdorf Visible Record Computer, ANITA Business Computer, and Sumlock Business Computer and are described more fully in the section "Calculators made by other Companies".
Financial Results Note that electronic calculators were still very expensive machines and that 25% of those manufactured were being rented. At this time the semiconductor manufacturers were working frantically to cram more and more functions into a single chip. 1971 marked the introduction of the first 'calculator on a chip' by Mostek, to be followed later in the year by a more capable model by Texas Instruments. Other semiconductor companies were close behind. This was to have a great impact on the price of calculators and also on the size, as hinted in the last sentence of the article above. The effect on Sumlock Anita were to be enormous. The financial reports of Lamson Industries, the parent company of Sumlock Anita, begin to indicate how affairs were changing around this time. ... The market for business forms and office calculators, which are the mainstay of Lamson's sales, is growing very rapidly and the company has never had any trouble increasing its sales: this year up by 20% to £61 mn. Decimalisation [ie. the decimalisation of the British currency], contrary to many forecasts, provided little of a once-and-for-all sales spree, although it was a good time for Lamson to push its successful electronic calculator Anita. But costs and overheads have reduced margins to drop another few percentage points in the current year, then Lamson will be back to its dull performance of the mid-1960s, when for four years earnings increased not at all while sales went up by a third. But with almost half of its sales and production overseas, Lamson's earnings will not be too much the slave of the moribund home economy."
The financial report of Lamson Industries for December 1971 reported steady profits, but noted: The interim financial report issued in August 1972 reported a drop in profits compared with the same period the previous year, and stated ominously: For the full year of 1972, Sumlock Anita Electronics Ltd. (the manufacturing division) reported marginal profitability and Sumlock Anita Ltd. (the marketing division) reported a loss for the first time.
There would soon be big changes ... |
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The Bell Punch Company & the Development of the Anita Calculator |
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Text & photographs copyright © 2002 - 2009 Nigel Tout, except where noted otherwise. |
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